Customer Engagement: 8 Powerful Strategies to Implement in 2023

Customer feedback surveys are often used to measure customer satisfaction, a product’s ease of use, or rate a recent interaction (i.e. the helpfulness of customer support). One popular way to survey customers is with Net Promoter Scores (NPS), which measure customers’ loyalty and how likely they are to recommend your product or brand. Different teams throughout an organization tend to focus on different metrics for Customer engagement. For example, marketing may look at content downloads, social media shares, or email open rates, whereas a product team would look at active vs. non-active users or new feature adoption. But many companies are missing the boat when it comes to the execution of customer engagement strategies. That’s because their primary focus is on getting customers to buy more, more often.

Upselling saves time and costs, and it can also help you more quickly earn a profit. Relationships have been the backbone of traditional storefront businesses forever, but are challenging to maintain in the digital age. Technology makes it easier to discover and market your business to new leads, but it’s become harder to maintain customer relationships.

Inside sales: what is it and how can you benefit from…

When customers feel like they are a part of a community, they are more likely to become loyal and engaged with your brand, which can have a big impact on your business success. One of the key ways that customer engagement can improve the customer experience is by gathering feedback from customers. By reaching out to customers and asking for their opinions, businesses can learn about their needs, wants, and expectations. This information can then be used to make changes that will improve the customer experience, such as making changes to products or services, improving customer service, or streamlining processes. Building strong relationships with customers is at the heart of any successful business.

This will make it easier to adapt your marketing strategy to target your clients with the right materials. When you use a tier or points-based loyalty program you’re adding value to every interaction a customer has with your brand. If they don’t shop with you, or enter your social media competition, they will miss out on the additional value they could earn.

Personalize customer experiences.

When customers are actively engaged, they are likely to stay with your brand longer. Engaging customers through personalized messages, rewards programs, and exceptional customer service fosters customer loyalty. Loyal customers bring in consistent revenue and are more likely to advocate for your brand, attracting new customers.

Read more about Customer engagement here.